If you want to take your Hypnobirthing business to a new level this year, building community is a powerful way to do so. Many local and globally successful businesses utilise community building as part of their strategy such as Peloton, Harley Davidson and Medela.

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Have you thought about this in your own Birth and baby business or the business you dream of building?

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Seriously, it is easier than you imagine, plus it offers you and your business so many benefits. That is why it is utilised by many multi-million-pound businesses.

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Building community as a business involves creating a network of loyal and engaged clients who come together over something that they have in common. In your case this would be pregnancy, love of Hypnobirthing and maybe even early motherhood (allowing your clients to be engaged after they’ve taken your course and had their babies). This allows your clients to feel part of it with a real sense of belonging and loyalty to your incredible Hypnobirthing business.

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There are huge benefits of doing this.

Building community means that your Hypnobirthing clients will love what you offer even more than they already do.

There will be greater awareness and visibility of your Hypnobirthing business publicly. It creates a buzz around your brand as people are naturally drawn to be part of something. It also leads to more word-of-mouth recommendations from your enthusiastic members that will practically do your marketing for you with the way that they spread the word informally about your business.

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For you personally, it can decrease your workload as you will find that your clients support one another rather than relying on you for all the answers and support. As well as this you will find that it helps you understand your pregnant clients even better as you are in the zone of constantly hearing their feedback, how they are feeling and their struggles. You can take this information and utilise it in your marketing and enhance your Hypnobirthing birth preparation courses too.

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See, I told you it’s powerful!

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So how can you do this as a Hypnobirthing Teacher?

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Here are 5 easy, yet beautiful ways, especially for businesses like yours…

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1. ‌Online groups- set up an online chat group for clients past and present.

There are many free platforms you could set this up on such as Facebook or WhatsApp. Invite all new sign ups and make a real effort welcoming them to the community.

It’s worth mentioning that engagement doesn’t magically happen, so as the leader of your community you will need to encourage interaction by actions such as- posting in there yourself, asking questions, tagging members in things that might be relevant to them, celebrating members etc

2. Client meet ups/ events- Set up in person or online social events for clients past and present. This could be really regular events such as monthly coffee mornings or bump and baby walks. Or you could begin with something yearly like a business birthday party or a yearly summer picnic. There are so many possibilities with this one and it is a great way of building relationships and elevating your brand.

3. Member only perks – Tell clients that when they have done a course with you, they become a member of your exclusive community. In this group you give them members only benefits. This could be discounts on other services you offer (if you have any), discounts off other local businesses, access to guest talks, useful blogs etc.

4. Encouraging interaction in your Hypnobirthing classes – Building community starts in your Hypnobirthing sessions themselves. By making your clients feel welcome, listened to and valued means they are so much more likely to engage in your community and feel part of something. You lead the way so take time to learn names and introduce people to one another. Provide opportunities for group work and mingling. Notice the quieter people that might need a bit more nurturing. At Love Your Birth, a big part of our Hypnobirthing Instructor Training focuses on making your courses engaging and interactive, this is huge first step in creating community.

5. User generated content- Welcome your clients into the limelight by inviting them to share their experiences. This could be through asking them to write blogs, birth stories, contributing to social media content. Ask for photographs and feature their wins. Welcome them to share their pregnancy experiences to help others.

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I’d love to know how you plan to bring more community to you beautiful Hypnobirthing business in 2024. Come over to my Instagram account and DM me your plans. I’d love to follow your progress.

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Abby x